Modi Makes Points For Restrictions Over IPL Footage
Mumbai: IPL chairman Lalit Modi spelt out the reasons for IPL’s stand-off with television news channels and major news agencies who are boycotting the third season of the T20 event starting on March 12.
“We have no issues relating to the news coverage and have come to an agreement on this with the news channels. The area of disagreement is over the usage of the IPL footage in post-match packages whose rights are with our broadcast partner (Sony Max),” Modi said.
“As far as news agencies are concerned the conditions are that they cannot sell these photos commercially or give them to cricket-related websites (even though they are their subscribers),” he said. There have been many instances in the past when these photos were used for commercial purposes. You cannot use them to sell shampoo.”
“We have taken these line by line, improved on each and every aspect and made our guidelines more friendly,” Modi asserted.
Modi also informed that the Indian Premier League has fixed a five-minute period, split into two equal halves, for the mandatory strategic time-outs during the third edition of the T20 event starting on March 12.
“The batting team would have to take the 2 and a half minute time-out mandatory between the sixth and eighth overs while the fielding side would have to take the time-out between the 11th and 16th overs.”
“We have found out that these are the times the batting and fielding teams normally rearrange their strategies. The players will not leave the field of play but would confer in the middle,” he said.
“We have a new partner for strategic time-outs, Maxx Mobile, and the deal is for three years from season three commencing on March 12,” Modi announced, adding “they will also be our official playoff partner”, without specifying the financial details.
Modi also informed that the third season of the Indian Premier League, to be held from March 12 to April 25, can be seen by cricket fans in the United Kingdom on ITV.
“The UK market has traditionally been very difficult to crack and Sky TV has always been difficult to deal with and that’s why this deal with ITV, which is the oldest commercial broadcaster in the UK, is very huge for us,” said Modi at a media conference here.
“This is the first deal with a free-to-air broadcaster outside India. It’s an extremely important deal for us. ITV, which has twenty million subscribers, has not broadcast cricket for a long time,” the IPL chief said. “The deal at present is only for the 2010 season,” he added.
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